During this time, you will want to aim to get expressed employee email database consent from these people. The transitional period ends at the end of 36 months or when the recipient indicates that they no longer consent to receiving your commercial electronic employee email database messages - whichever comes first. Express Consent Express consent does not expire. You may obtain express consent in writing or orally, but the responsibility is on the person sending the message to prove they have obtained consent to send the message. CRTC suggests keeping track of whether consent was employee email database obtained orally or in writing, when it was obtained, why it was obtained, and the manner in which it was obtained. The recordkeeping can be done to a certain extent by setting employee email database up your email marketing system with different campaigns/email lists for each method of opting in (recommended method) or being added to your system. Most email marketing companies strive to keep their systems in compliance with spam laws, but it is up to you to make sure your methods and emails are in compliance. Most systems track the date of opting in and confirming, employee email database and most require you to use double opt-ins, which is where people must click on a link they receive via email after opting in on your website to confirm they want to be added to your list. If employee email database you're using a system that allows you to use single opt-ins, you are putting yourself at an increased risk of fines if you start receiving spam complaints. Pre-Checked Boxes You cannot presume consent on the part of the end user by using a pre-checked box on a website contact form or purchase form, for example.