Since the rise of short videos in 2016, various platforms have been exploring commercial monetization and other aspects. With the cultivation and incubation of short video-related technologies, concepts and user habits in the TV and PC era, more interactive short videos have emerged. Marketing has risen rapidly, and its monetization model has special database gradually been recognized, and it will usher in a period of rapid development in 2018; Recently, iResearch released the "China Short Video Marketing Market Research Report 2018". The report believes that the market size of short video marketing in 2018 reached 14.01 billion yuan. With a year-on-year growth rate of 520.7%. It is expected that the market size will reach 55 billion yuan in 2020. Yuan. 2. Scale of short video users As can be seen from the above figure, short video users have basically maintained a continuous upward special database trend. (Data source: Analysys) 2. Basic introduction Douyin Short Video: A music creative short video social software that can shoot short videos. The software was launched in September 2016 and is a community platform for young people’s music short videos. Watermelon Video: ByteDance's "Personalized Recommended Short Video Platform" uses artificial intelligence to help everyone discover their favorite videos and help video creators to easily share their video works with the world. Volcano special database Small Video: A 15s original life small video community, incubated by Toutiao, helps users quickly obtain content through small videos, show themselves, gain fans, and find friends. 1. Basic information comparison 2. Function comparison Third, the difference analysis 1. Different user groups As can be seen from the above figure,.