and not worth the resources to do so. So how fast is it fast enough? As I have said many times before, seo should beat the competition. So see what the standard is for your industry. Analyze pages ranking on page 1 of google by running them through a page company employee list speed tool. Remember that google once said when referring to its page speed ranking signal that it uses "A variety of sources to determine a site's speed relative to other sites." this means that if all of your top-ranked competitors have similar load times (even if they are slow) and your web page load time falls within this range. it should be considered normal. However, if you are an outlier (meaning your site is much slower), this could negatively impact rankings. How to speed up your website there are many ways to analyze your web pages and improve their performance. Here are company employee list some basic web page speed best practices: compress information between your web server and search engine browser minify JavaScript clean up and outsource css code choose the best file formats for your images and much more the trick is to identify the issues that are driving down your performance metrics and then prioritize the work. You want to tackle the biggest culprits first that will bring the biggest performance boost. And if you haven't started yet, now is the time. Here are some resources to dig deeper: pagespeed ​​insights tool to measure the performance of any web page company employee list documentation on pagespeed ​​insights google recommendations for fast load times the complete guide to Google's page experience update (eBook)automatically generated by google. In this help file, google shares all the ways you can enable search results features for your website. It's a good place to start, but it only scratches the surface of how you can optimize the entire.