Online Car-hailing Ushered in the Second Half

The 40-day development window is a once-in-a-lifetime opportunity for any platform. According to relevant media reports, T3 Travel has urgently telemarketing list adjusted its Kaicheng plan. It will open 15 cities in a row within this month, with an average daily order volume exceeding one million, aiming to establish the second position of China's online car-hailing. From the perspective of T3's strategic adjustment, Kaicheng seems to have become a new "competition point" in the online car-hailing industry. At the same time, Meituan and a group of players have also followed suit. In fact, the Kaesong battle has already started.

Taking Xiangdao, which is based in the Yangtze River Delta as an example, under the "Yangtze River Delta Integration" strategy, it took the telemarketing list lead in opening a city in Shaoxing in May last year. Jinhua, in November of the same year, the Xiangdao car continued to drive into Hefei and Nanjing, completing the coverage of the core cities in the Yangtze River Delta. As a Nanjing native, the biggest perception of the author about travel is that there are more and more travel options available. In the past, in addition to local taxis, private cars owned by Didi were running in the streets. In the past two years, with the launch of Meituan Taxi, T3 Travel in Nanjing, and the opening of Xiangdao Travel into Nanjing, there are more and more platforms and more and more services to choose from, which is a good idea for consumers. Phenomenon. But it should be reminded that for the platform,

Kaesong is only a way to expand the market. Under the dual constraints of market-oriented competition and taxi pricing, there is limited telemarketing list room for fluctuation in the unit price of online car-hailing. Providing high-premium services and products is the fundamental way to achieve profit growth. In other words, differentiated services are the only way to increase profits. The second half of the online car-hailing platform confrontation. Taking Xiangdao Travel as an example, in more than three years, Xiangdao has deeply cultivated different usage scenarios, opening up the use of vehicles in travel, commuting, shopping, games and other scenarios. The "Xiangxue Xiaoshuo" launched provides one-to-one exclusive shuttle.