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Rupa Islan
Aug 02, 2022
In Live Stock Market Trading
A puzzling phenomenon is that companies continue to invest in the concept of "health". The fundamental reason is that they are not aware of the various obstacles that the concept of "health" encounters in practice. In the liquor market, enterprises have a stronger desire for the concept of "health". There are endless definitions of "healthy liquor" based on different technologies Buy email list and processes. Especially in recent years, liquor companies have been increasing their investment in the concept of "health". The first company to bear the brunt is Wahaha. As we all know, Wahaha is a leading enterprise in the beverage field in China. The profit margin of the liquor industry makes it smell "the taste of money". In 2013, Wahaha Group held a press conference in Beijing, and Chairman Mr. Zong Qinghou officially announced that it would invest 10 billion yuan to enter the liquor market. At the press conference, a Maotai-flavor liquor with Maotai Town, Guizhou Province as its origin, "Lingjiang National Liquor" was announced on the market. At the same time, Wahaha Group gave Guojiangjiu a brand-new positioning of "healthy wine", and took "eco-healthy wine, drinking without harming the liver" as its core appeal. In 2015, Dongjiu, one of the eight famous wines in China, was repositioned as "healthy liquor". In 2017, Gujing jointly established the "China Liquor Health Research Institute" with the China Liquor Industry Association in Beijing with the theme of "creating a new pattern of healthy liquor". Liquor companies have come one after another, and from time to time, some companies have released "healthy liquor", one after another, without interruption for many years.
"Health" is not a differentiated brand positioning  content media
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Rupa Islan

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