Several Business Knowledge That Product Managers Have to Understand

The author of this article believes that product manager is a comprehensive position, and it is necessary to know how to maintain customer text message service and business relationships, so as to ensure that products can be recognized and used by customers. Let me share with you a question: if you visit a user, what will you do? Many people will say: we go to meet customers to give them demonstrations, show our company's products, and help them solve problems. This has two meanings: on the one hand, doing research to understand the market, on the other hand, approaching customers to understand the actual problems, so as to improve the product system. Have you noticed that this is all our subjective judgment. In fact, we don’t know what users want. Like,

why should I see you? What does it do for me to see you? The same product, why should I use yours? At this time, you will find that if you want to text message service negotiate something, you must understand the other party. As the saying goes, "know yourself and your enemy, and you will be in danger in a hundred battles". Subjective judgment and reverse analysis are equally important. Only when they are combined can you find out where the keyhole is and what kind of key to use. 1. Customer relationship 1. Let's talk a little bit There are not only bright transactions but also some "grey" transactions between Party A and Party B. Case 1: When I first entered the industry, I saw a leader discussing promotion matters with a third-party company, signing a contract for 2W a month and 24W a year. The other company said, give your company a 20% discount on the list price, and then give you a 40% discount,

so that there is an additional income of 4K every month. Case 2: In another company B, the annual budget for purchasing servers is nearly 500W. In text message service order to make the company switch to their servers, the competing company communicated privately that the purchase cost can be reduced to 300W every year, and on this basis, the "key people" 10% contract rebate fee. You see, this is profit-driven, and those who wish to take the bait. Some people don't want it because they are afraid of trouble, and some people want it because they lack Q. If you stand on the other side's point of view, you will find that among so many competing companies, I want to purchase one, and this company must have a "promoting" effect for us. Therefore, standing on the attitude of Party B, we need to establish a relationship so that others can quickly remember us.